Marketing Technologist

I'm the technical half of your marketing team.

I build the websites, wire up the data behind them, set up the tools on top, and bring the AI that ties it all together. The part your marketers can't build, made by someone on their side of the table.

You bring the plan. I build the machine.
½Engineer buddy for marketers

I get how marketers work.

I have spent years inside marketing teams. I know the targets, the pressure, and the stack you live in. Hand me a messy problem and I get it, without a translation layer in between.

Your goals

Pipeline, signups, organic growth, the numbers you report on every month.

Your tools

The CRM, GA4, GTM, your email platform. I know them and how they break.

Your data

Attribution, funnels, search performance. I read it the way you do.

Your words

You explain it in marketing. I turn it into working code.

½What I do

I build the whole technical half.

Three layers, one person. The site people see, the data underneath it, and the tools sitting on top.

Layer one

Build the site

Bespoke marketing websites. Fast, custom, and built to be found.

Layer two

Wire the data

CRM and analytics connected, tracking that works, everything talking to everything.

Layer three

Set up the tools

The email and automation stack, stood up and running on top of it all.

Some of it I build from scratch. Some of it I fix or rebuild. Some of it is just the right tool, plugged in well. I know which you need, and I do all of it.

½Where I go deep

The AI part is where I'm strongest.

Real AI work, from getting found by AI search to building the systems underneath it.

Get found by AI search

I make sites that AI assistants quote and cite, so you show up where buyers now look.

Relevance engineering

I match your content to what people actually search and ask, using embeddings and vectors.

Build the AI itself

Embeddings analysis, question matching, retrieval. I build these systems myself.

Wire AI into the work

I plug AI tools into your marketing stack so the team ships faster than before.

½Some of what I built

Proof you can check.

A few of the jobs I have taken on, each a different kind of technical work.

Tech SEO → Relevance → AI rebuild

Improvado

A large marketing analytics site. I started with technical SEO, then relevance engineering, matching their content to what people actually search and ask. Then I moved the site off Webflow onto a modern frontend stack, section by section, so their marketers could finally run the AI driven workflows the old setup blocked. Search traffic grew through the move and held steady through every Google core update since.

Technical SEO→ Relevance engineering→ Rebuilt for AI
Growth through the migration Held through Google core updates Webflow → modern stack AI workflows unlocked
Built from scratch

vibepanic

A booking platform I am building from nothing. The whole thing, the booking flow, the CRM, and the analytics, wired together from scratch.

From zero to a working platform
Technical SEO

RealAdvisor

A Swiss property platform with thousands of listing pages. I rebuilt the technical SEO from the frontend up, added structured data, automated the meta generation, and made the pages load three times faster.

247K → 546K clicks over two years
Migrated

3commas

A crypto trading platform. I migrated the marketing site to a new stack without losing the organic traffic it ran on. One of a line of migrations I have done since 2018, Uploadcare among them.

Since 2018 migrations, no traffic lost
½Thinking in public

I write about the work.

Long pieces on how this actually works, with real data. The kind of thing you can read before you decide to talk to me.

AI search & relevance

The strategic power of questions, from theory to SEO and AI search

How the shape of a question decides what content wins in search and in AI answers. With real Search Console and BigQuery data across two sites.

Read in the garden ↗
Technical SEO

My tech SEO recommendations for new websites

A practical checklist for launching a new site the right way. Domains, security headers, sitemaps, canonicals, and the content that earns trust.

Read in the garden ↗

I write everything in my digital garden first. This is a slice of it.

½What I work with

The stack, grouped by job.

The tools I reach for across the layers I build. The build, the search and data, the email, and the AI on top.

Build & host
AstroWebflowCloudflareAWSGoogle Cloud
Search & analytics
Search ConsoleBing Webmaster ToolsGA4PostHogMixpanelLooker Studio
Tracking & data
Google Tag ManagerBigQuery
Email & automation
Brevolemlist
AI
Claude CodeEmbeddings & vector searchOpenRouter

And this is a slice of it. I pick up whatever a project needs, and the list keeps growing.

½

Need the other half of your team?

Tell me what your marketing is trying to do. I'll tell you what it takes to build it.

Email me The Technical Half on LinkedIn Zarema on LinkedIn